Modern trends in strategic management

Abstract

This article examines modern trends in strategic management and their role in improving the competitiveness and sustainable development of enterprises. The study focuses on the theoretical foundations of strategic management as well as key contemporary concepts, including digital transformation, artificial intelligence, Big Data, Agile management, ESG principles, innovation management, and customer-oriented strategies. The research applies analytical, comparative, systemic, inductive, and deductive methods to evaluate the impact of these trends on organizational performance. The findings demonstrate that integrating digital technologies and innovative management approaches into strategic management systems significantly improves operational efficiency, enhances the quality of managerial decision-making, optimizes resource utilization, and enables organizations to respond rapidly to changes in the business environment. Furthermore, the implementation of ESG principles and investment in human capital contribute to long-term sustainability and strengthen competitive advantages. Based on the research findings, practical recommendations are proposed for improving strategic management practices through digital transformation, innovation development, effective risk management, and the enhancement of global competitiveness. The results of this study may serve as a useful scientific and practical reference for researchers, managers, and policymakers interested in modern strategic management.